GENEVA
Where the World Meets Swiss Perfection

Geneva is Switzerland’s window to the world, elegant, multilingual, and endlessly refined. It’s a city of lakeside promenades and luxury boutiques, of diplomacy and haute couture, where every detail feels considered and every view tells a story.

With Watermark, Geneva becomes your private playground of culture and indulgence. Sail across the glittering lake, taste world-class wines in the surrounding countryside, and experience Switzerland’s most cosmopolitan city through doors rarely open to the public. Geneva isn’t just international, it’s intimately exclusive.

A DAY IN GENEVA: THE WATERMARK WAY
Morning, Lakeside Serenity
Begin your day with a private breakfast cruise on Lake Geneva. Glide past the Jet d’Eau and the elegant Belle Époque façades of the Quai du Mont-Blanc as your host shares stories of Geneva’s history and hidden corners.

Midday, Watchmaking and World Affairs
Step inside one of Geneva’s legendary watch ateliers for a behind-the-scenes look at Swiss precision in motion, a privilege normally reserved for collectors. Continue to the Palais des Nations for a private insight into the world of diplomacy, or stroll through the cobbled Old Town before lunch at a Michelin-starred restaurant overlooking the lake.

Afternoon, Wine, Art and Indulgence
Drive into the nearby Lavaux or Satigny vineyards for an exclusive tasting amid UNESCO-listed terraces. Alternatively, return to the city for a private art gallery experience or an appointment with a Swiss haute-horlogerie expert for a custom piece. Finish the afternoon with a curated shopping session along Rue du Rhône, where personal stylists and boutique owners open their doors just for you.

Evening, Sunset on the Quai
As the sun sinks behind Mont Salève, enjoy a private dinner aboard a moored yacht or at one of Geneva’s hidden rooftop venues. End the evening with champagne by the lake, live piano, and the glow of city lights dancing across the water.

WATERMARK PRIVILEGES IN GENEVA
Each journey is crafted around your interests and may include special access or private arrangements unavailable through conventional travel. Availability varies by season, event, and partner discretion.

Private Yacht or Classic Boat Charter
Explore Lake Geneva aboard a private vessel, complete with sommelier, catering, and on-board host.

Watchmaking Atelier Visit
Step behind the curtain of a world-renowned Swiss watch manufacturer or independent horologist for a hands-on masterclass in timekeeping artistry.

UN or Diplomatic Private Tour
Gain special access to areas of the Palais des Nations or other international institutions, subject to permissions and scheduling.

Lavaux Vineyard Experience
Helicopter or chauffeured transfer to the Lavaux terraces for wine tasting, gourmet dining, and panoramic views of the lake and Alps.

Private Shopping Concierge
A personalized shopping session on Rue du Rhône with stylist accompaniment and boutique-exclusive offerings.

Art and Jewelry Curation
Private viewing appointments with Geneva’s leading galleries and jewelry houses, including options for bespoke commissions.

Lake Geneva Sunset Dinner
Fine dining aboard a moored yacht or private lakeside terrace, with live music and curated wines.

VIP Spa and Wellness Retreat
Half-day access to one of Geneva’s luxury wellness sanctuaries, including private spa suites and personalized treatments.

THE WATERMARK PROMISE
Every Watermark experience is handcrafted and subject to availability, permissions, and seasonal access. Our network opens doors not typically available to the public, and while exclusivity cannot always be guaranteed, elegance always is.