Tailored Itineraries

At Watermark, we believe true luxury isn’t about five stars — it’s about freedom. The freedom to travel at your own pace, follow your own curiosity, and let the road unfold to your design. Our Tailored Itineraries are crafted exclusively for you — every hotel, route, and experience handpicked to reflect your personality, passions, and travel rhythm.

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Whether you dream of a private alpine wellness escape, an art and architecture journey through Basel and Zurich, or a romantic route through vineyards and lakeside villages, we design your itinerary from the ground up. Start with a blank canvas and let us fill it with your interests — from secluded spa resorts and mountain helicopter picnics to artisan workshops and exclusive culinary tastings.

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Imagine beginning your morning on Lake Lucerne, cruising past mirror-like waters before a chef’s table lunch overlooking the Alps. The next day, glide through Bern’s historic arcades with a private historian, then unwind in a spa carved into the mountainside in Vals. Every day is a new chapter — planned with precision, adjusted in real-time, and elevated by our concierge-level service.

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Your personal Travel Designer will arrange every element — transfers, fine dining reservations, scenic rail tickets, hidden viewpoint stops, even local introductions. No two Watermark itineraries are ever alike — because they’re not meant to be.

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Featured Experiences:

• Private Swiss Wellness & Spa Escape

• Gourmet Grand Tour: From Vineyards to Valleys

• Art, Design & Heritage Trail of Northern Switzerland

• Romantic Lakes & Castles Journey

• Bespoke Alpine Adventure